DECATUR LOGO AND BRANDING

DECATUR LOGO AND BRANDING

Objective: 

Create a new logo for an assigned Alabama city. Develop a rough style guide and choose mockups showcasing the logo in contextual use. 

Project Description:

Decatur’s logo is inspired by the annual hot air balloon festival. The design’s keywords are classic, familiar, and bright. The emblem logo fosters the idea of “familiar” and “classic,” while the color choice of red, blue, and green emphasize “bright.” The sans serif font allows for readability and a unique look that maintains a cohesive style for the city. The logo is flexible as the colored portion can be changed to one of three colors or omitted when a single color logo is needed.

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